The bottom line: MacroFactor keeps pace with your ever-changing energy needs and updates your expenditure estimate as needed to ensure that your calorie targets are appropriate for your goals.Ĭurrently, we don’t pull data from smart watches or activity trackers for one simple reason: they don’t seem to do a particularly good job of estimating energy expenditure.

What that means for you: Using a best-in-class expenditure estimate, MacroFactor can adapt to changes in your metabolism so you never plateau.

How? The app continually updates and refines your personalized expenditure estimate based on your nutrition data and your rate of weight gain or loss.

MacroFactor is the only food logger on the market to use a dynamic algorithm that dials in your “calories out” much more accurately. You don’t know how much to eat to reach your goals, the scale stops moving, and you hit frustrating plateaus. The estimate doesn’t accurately account for changes in your energy needs from lifestyle, activity, and weight or nutrition shifts.

What that means for you: Using an outdated or unreliable expenditure estimate means you can’t solve the CICO equation.

But : They use rough, static formulas or unreliable expenditure estimates from wearables to inform your calorie targets.

Other food loggers help you quantify “calories out” by tracking your caloric intake.

If you eat more calories than you expend, you will gain weight. If you eat fewer calories than you expend, you will lose weight.

You probably are familiar with CICO: Calories in – Calories out = Change in stored energy. MacroFactor uses a unique energy expenditure calculation and all of the weight and nutrition information you log to personalize your calorie intake targets, much like a nutrition coach would.

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